This morning at a customer event in New York City, AWS CTO Werner Vogels announced a new load balancing tool, which gives developers much more fine-grained control over how content gets distributed across servers.

The AWS Application Load Balancer, as it’s called, provides a way to direct specific content to go to a certain place instead of letting the load balancer decide as has been the case with the Elastic Load Balancing tool, which has been around since 2009.

source: techcrunch.com